ORGL 4443 - Markets & Stakeholders
This course introduced the student to the concept of markets and stakeholders. Essential components and course content included: an overview of competitive markets, buyer behavior, development of new markets and products, marketing communications, distribution channels, pricing and marketing mix strategies. It included a discussion of external environmental factors and stakeholder analysis. Students were able to evaluate market needs, select
target markets and develop an appropriate market mix.
Please find below, an example of completed course work.
target markets and develop an appropriate market mix.
Please find below, an example of completed course work.
orgl_4443_course_porject.doc | |
File Size: | 51 kb |
File Type: | doc |